How to Create a Sales Funnel that Converts Every Time
Financial freedom.
Passive income.
Work from anywhere.
These are the words that probably motivated you to start your own online business.
But if you haven’t gotten there yet, these words might be haunting you as you wonder “how exactly do I actually reach my goals with my business?”
I know this feeling all too well.
This can be such a frustrating time.
Believe me girl, I would rather give my children Mountain Dew and drive them across the country than be back in that whirlwind of confusion and stress.
But I’m here to tell you that those seven words can become a reality for you.
And the key to getting there is mastering the sales funnel.
Like I said, I’ve been in your shoes. I’ve gone through the webinars and masterclasses.
I’ve invested in my online business with both my time and money, knowing what a successful business could do for myself and my family.
Capture leads. Build your email list. Turn those leads into customers.
Hook, line, and sinker.
It sounds so simple, but I learned the hard way that it just isn’t as easy as online gurus want you to believe.
And I know that when you’re just getting started in marketing your business, just reaching the right audience and getting their attention seems like an impossible hurdle to tackle.
But the truth of the matter is, you can capture as many leads as you want, but if that’s all you can do, then your funnel is useless.
A sales funnel is so much more than your reach.
You need to not only capture your leads, but be able to follow up with them quickly.
You need to be able to manage those leads and organize them and to nurture them until they’re ready to make the purchase.
96% of people who visit your landing page or site are not ready to make a purchase yet.
Read that again:
96% of people who visit your landing page or site are not ready to make a purchase yet.
That means that you’re missing out on the vast majority of your leads if you’re not focusing on follow up and nurturing them towards a purchase.
This is why it’s so important for you to create your sales funnel with conversion in mind as opposed to just capturing leads.
And that’s what I’m going to teach you–step by step–in this article.
So are you ready to learn how to do just that?
How to create a sales funnel from scratch that converts every. single. Time? Let’s get into it!
Let’s Start with the Basics
So what even is a sales funnel?
A sales funnel is simply the path of identifying, nurturing, and converting a prospective lead into a customer.
The chosen shape of this process is a funnel because you will inevitably be attracting more people than you will be converting, and as each step of the funnel progresses, you’ll be drilling down towards the leads that will become your customers.
As time goes on, you will learn what’s causing drop off between steps, and you’ll adjust accordingly, decreasing your drop off rate and increasing your conversion rate.
So it sounds a bit counterintuitive to say, but the goal of a funnel is to actually move as close to a cylinder shape as possible.
You want as many as possible of the people you’re capturing to get to the bottom of that funnel.
Here’s what a basic funnel looks like to help you towards that goal:
Now let’s go through the purpose of a funnel from top to bottom:
Top of the Funnel
I like to think about the top of the funnel as your first couple dates with a new potential partner.
If we’re talking about the modern dating world, then the top of the funnel is like that first swipe right, where you two first match. You’ve just found out that this person exists.
Still part of the top of the funnel, but moving down to the next step, you go on your first date.
You’re just dipping your toes and starting to get to know each other.
Next, you decide whether you want to continue to get to know them, and once that’s decided you move down a little further to the next step.
Finally, you realize you really like this person and want to date them exclusively. This is the last step of the top of the funnel, before moving on to the middle of the funnel.
So in essence, the top of the funnel is all about brand awareness. If people don’t know that your brand exists, chances are, they will not buy from you.
Customers want to know who they’re buying from.
Surveys show that 71% of customers consider it important to recognize a brand name before making a purchase from them.
So, the goal of this step is for your potential customers to recognize your brand so that when it comes time to make a purchase, there’s a level of familiarity, and therefore, trust.
Middle of the Funnel
Continuing with the dating analogy, the middle of the funnel is when you’re dating but not engaged or committed long-term.
So this is the part of the funnel where you’re pulling out your best stops.
You’re giving away free information like video training that your potential customer wants. You’re making YouTube videos that offer real solutions to your leads’ problems.
And like in dating, the middle part of the funnel is a two-way street. Your potential customer is scoping you out and seeing what you can do for them. But you are also looking at them and asking:
“Is this the ideal customer that I’m looking for?”
“Does this person fit into my target audience?”
If so, then you need to focus on creating intentional and specific materials for them so that you are nurturing them toward the end purchase — whether that’s a masterclass, one-on-one coaching, etc.
Bottom of the Funnel
This is the final stage of your funnel.
It’s when you “propose” to your potential customers and they decide whether or not they’re ready to commit to you and your brand’s product.
This stage involves appealing to the emotional side of the potential customer, because emotion is the driving force in the decision making process.
And since nothing is ever “as easy as 1, 2, 3,” this stage will also most likely involve reminders and retargeting to further nurture that lead into becoming a customer.
Common Problems with a Sales Funnel
When diving into something like creating a sales funnel for the first time, it’s of course important to learn how to do it step-by-step (and we’ll get there in a bit), but it’s also very helpful to be aware of potential speed bumps and how to avoid them.
So here are three common problems that can stop a funnel in its tracks:
- Focusing on quantity over quality:
“More leads = more conversions”… or do they?
It sounds like that would be correct, but it’s that logic that gets many marketers in trouble when it comes to creating a successful funnel.
If you’re just focusing on shoveling as many leads into your funnel as possible, then you’re going to spend just as much time weeding through those leads to find the ones who actually fit into your target audience.
It’s a much smoother approach to focus from the beginning on targeting the exact people you want and going after them.
This means less work for you throughout the rest of the funnel because you’re already reaching people that you know you want as customers.
2. Not nurturing your leads:
Following up with leads is the key to making a conversion.
It’s the way you keep your brand in front of potential customers and increase familiarity. It’s the way you increase engagement among potential customers.
And it’s the way you will ultimately make that sale.
In fact, studies show that leads that are nurtured spend on average 47% more than leads that are not. So nurturing leads doesn’t just get you more conversions, but higher priced conversions.
So many marketers just put out landing pages with their offer and that’s it–that’s where the funnel ends.
But it’s in the follow ups, the re-targeting, and the email marketing that the real conversions lie.
3. Not appealing to the customer’s emotions:
Every brand and entrepreneur believes they offer products that do something amazing and life changing — otherwise, why even create that product in the first place?
And many of them make the all-too-common mistake of just listing off the pros of buying their product, hoping that that’s what will convert a lead.
And sure that might work for a lead here and there. But in order to really connect with your leads and make them return customers of your products, you need to get in touch with their emotions, motivations, and pain points.
The Steps to Creating a Sales Funnel that Will Convert Every Time
So now that we know the basics of a sales funnel and what not to do when creating your first funnel, here are the steps to creating a funnel from scratch that will convert every time:
- Hone in on exactly who your audience is.
As I said before, a smaller amount of quality leads is much better than a large group of leads that aren’t going anywhere.
But how do you reach quality leads? Well, you have to start by identifying precisely who that should be first.
By the time you’re ready to build your sales funnel, you should know exactly who you are selling to.
You should know what they want, what they hate, what they need. You should practically know their Starbucks order!
Things to consider when pinpointing your audience:
- What are their pain points?
- What social media platforms do they use?
- What are their interests?
- What are their expectations?
- Where do they live?
- Why would they want to buy your product?
- How will they use your product?
- What motivates them?
Getting answers to these questions will help you to position your brand uniquely and intentionally so that it is set up to attract the quality leads you are after.
2. Once you’ve identified who you want to reach, you need to get your brand out in front of them (build brand awareness).
Here’s how you do that:
- Create a content plan and improve SEO: If your content is coming up on Google searches left and right, warm leads will start to recognize your brand and inherently trust it.
- Create shareable infographics: Shareable infographics are huge on Instagram and Facebook, so if you can create one that goes viral, your content could potentially be seen by millions of people.
- Stay active on social media: The more people see of you the more they’ll start to trust you, so it’s super important to post regularly on all social media platforms.
- Run Facebook/Instagram ads: Ads on Facebook and Instagram are king in the paid marketing world because they are so advanced in their targeting. Use these ads to bring awareness of your brand to exactly who you want as your customers.
- Start an affiliate program: you’re being vouched for from someone whom the potential customer already trusts.
- Create great content: Blogging is a tried and true way to build your brand awareness, and it’s not going anywhere anytime soon. If you can create some amazing blog posts, your leads will warm up and be ready for an offer in no time.
3. Now that you know who you’re trying to reach, it’s time to create your lead-capturing landing page.
A lead-capturing landing page should be more high-converting than a regular informational page, and an ideal one should have the following elements in it:
- A list of features
- “How to” focused text
- A call-to-action button (CTA)
- Social proof
This type of landing page can come in many forms.
It can be a page where you offer a freebie like this PDF cheat sheet:
(source: optinmonster.com)
It can be a free trial landing page like this Shopify one:
It can even be your homepage, like in this example of HubSpot’s homepage:
But how do you create a landing page? Do you have to know how to code?
Oh girl, don’t worry– you don’t have to have a tech bone in your body to get a landing page up and running.
That’s because there are tools out there, like Online Sales Pro (OSP), that do all of the work for you and make it super easy.
OSP helps you capture your leads, monitor them, and automate email marketing to them. It’s so easy to use that you can have a high-converting landing page up in under 5 minutes. It’s insane.
Online Sales Pro focuses on not only setting up your sales funnel but also optimizing it so you can get the best results possible.
Easy-to-use and quick functionality, along with the hundreds of hours of training available for users, make Online Sales Pro the perfect tool for beginners and people who want to just get their sales funnel out there quickly and efficiently.
Here’s a quick walk through to show you just how quickly you can get a landing page set up on OSP:
- Click on the “Edit” tab on the homepage:
2. Choose a template:
3. Upload your background image and fill out your headline, subheadline, and button text.
4. You can also customize the page by choosing a page color under Page Settings:
5. And finally, choose a Destination URL and name your page:
And the big kicker is that OSP also offers a mobile app that allows you to track your leads on the go:
So if you want a way to get going on your high-converting landing page today in little to no time, check out Online Sales Pro and sign up here!
4. Start driving traffic to your landing page.
Don’t have money to drive traffic to your site the traditional way (paid ads, etc)?
Well lucky for you, we live in the age of social media marketing where there are plenty of ways to get started without financially investing in ads and marketing.
And these methods, if you do them right, can get you further than paid ads on FB and instagram because they’re not only bringing you leads…
they’re also building you an audience that trusts you and likes your stuff.
So what exactly am I talking about?
Organic Growth Methods
The three big ways brands are building audiences organically is through TikTok, IG Reels, and Instagram Hashtags:
TikTok/IG Reels
Unless you’ve been living under a rock for the past year, I’m sure you’re well aware that TikTok has blown up as a social media favorite among many.
But let’s let the stats speak for themselves.
In 2019, TikTok was the fifth most downloaded app. Now in 2020, it’s shot up to #1. It’s now the most popular app that everyone is carrying around at all times.
There are countless stories out there about how it’s easier to “blow up” on TikTok than any other app.
Just look at Charli D’Amelio, who focuses on doing dance videos where she dances for around 30 seconds, and in just over a year, she has amassed 86 million followers on the platform.
That’s just her follower count from today as I’m writing this. By the time you’re reading this, I can guarantee that number will be higher.
Estimates from Cloutmeter show that engagement on the app is at a staggering 51.3%, yet only 5% of marketers are using TikTok.
So what does this mean for entrepreneurs)? It means there’s a HUGE opportunity to grow an audience organically and quickly.
From your TikTok account, you can send your leads to your website, your Instagram, etc, and you can market your product right there on the platform.
Another new way to increase organic reach is by using the new IG Reels. These are similar to TikTok but they are on Instagram.
While these aren’t as popular as TikTok right now, they have the huge advantage of being on your Instagram account, so everything is in one spot and the growth you gain from your IG Reels will translate straight to Instagram followers.
- Instagram Hashtags
What are some other ways to grow on Instagram?
Instagram hashtags!
But it’s not that simple. You can’t just use a bunch of hashtags on every post and gain a following.
Turns out, there’s a right way to post hashtags, and a wrong way to post them. And doing it the wrong way can not only not work, but it can actually hurt your brand.
But on the flip side, doing it the right way can skyrocket you to gaining the audience you dream of.
Just take a look at influencer and successful entrepreneur Allie Reeves who has used this method to grow her online following from nothing to thousands of followers…
which has translated to growing her business to thousands of dollars in revenue per week.
Allie found this hashtag method the hard way– but now that she’s mastered it, she has used it to generate 6 figures in 2020 alone!
And she now wants to share this method with entrepreneurs like you through her training called Hashtag #LikeABoss.
She wants to give you the easy route to that same end result…
Audience growth and conversions.
In fact, here’s her talking about hashtags and her method in her own words:
How amazing is that?
So if you want to transform your business and your life through this truly life-changing hashtag method for a fraction of its regular price, click here for a limited time offer on Hashtag #LikeABoss!
Paid Growth Methods
Do you have a little bit of money to throw at ads on top of using organic traffic? Here are a couple of the paid ways you can drive traffic:
- FB and Instagram Ads:
As mentioned earlier, Facebook and Instagrams are the bread and butter of paid ads for a reason– they work.
There is no other platform where you can fine tune your ads so well, A/B test your ads until they’re perfect, and allow for you to stay within your budget.
- Influencer marketing:
Influencer marketing is huge right now, and looks like it’s here to stay. The reason for that?
The returns are insane.
According to a 2019 study, businesses are making $5.20 for every $1 spent on influencer marketing.
Because of this, 63% of marketers intend to increase their influencer marketing budget in the next year.
Influencer marketing works because customers will buy from people they admire and trust, and that’s exactly what this level of marketing taps into.
5. Create powerful lead magnets.
So you capture your lead from one of the strategies outlined above. Now you need to keep nurturing these leads.
This is the key to a successful sales funnel. This is where the difference lies in getting to where you want to be from where you’re sitting right now.
Lead nurturing means following up with leads on an offer, responding to comments and questions from them, and re-targeting them.
One huge part of lead nurturing is building an email list, and you do this is by creating lead magnets, or in other words, setting up resources to collect email addresses.
Lead magnets do a few things.
They offer an incentive for leads to provide their email address and other information, which allow you to follow up with them.
They create more brand awareness and position you as an expert in your field, which increases trust between you and your leads, and therefore, increases your conversion rate.
And they offer instant gratification to your leads, reinforcing that you will deliver what you promised.
Here are some lead magnet ideas that you could use to build your email list:
- A free PDF checklist filled with helpful information that your leads need
- Free training videos that will blow your leads’ minds
- Samples of your product
- Free templates that make things easier for your leads
- A free trial of your product if it’s subscription-based
(source: GetResponse.com)
6. Create an email marketing campaign.
Once you have your email list, it’s time to create an email marketing campaign.
While getting an email marketing tool like MailChimp or AWeber might cost a little bit of money, the return is well worth it–according to a survey of over 600 entrepreneurs:
A typical email marketing campaign looks like this:
Step 1: A “welcome” email thanking the subscriber for being interested in your brand or product.
Step 2: Another lead magnet email offering a freebie PDF checklist, training video, etc.
Step 3: An email that includes a case study or testimonials about your product.
Step 4: A more in-depth freebie that shows the best of the best of what you can offer them.
Step 5: The big offer email.
Some things to consider:
Make sure your content is useful to your target leads. Like really useful.
I don’t know about you, but my inbox is filled to the brim with brand emails that include information I couldn’t care less about.
Don’t be spammy.
One way to make sure that your brand isn’t one of those annoying spammy brands that people unsubscribe from, make your emails more personal and practice quality over quantity.
You could also even send a little survey out to your email list asking them for the type of content they want to see from you.
Let them know that you are here to answer their questions, and then just create an email marketing campaign where you’re literally just answering their questions and relating those answers back to your products you offer.
That way, it seems less sales-y and more like you’re there as a mentor and have so much more to offer them!
And one way to make your life a whole lot easier is to use a tool like Online Sales Pro that lets you track leads in real time AND connects to your email marketing tool so that your follow ups and lead nurturing is as painless as possible.
7. Test, track, and improve your funnel.
While there’s certainly a method to the madness of marketing, it’s undeniable that there’s a little bit of trial and error in every sales funnel.
That’s because every sales funnel is different and every target audience is different.
You need to give yourself the room to track what’s working for your funnel, what’s not working, and test out different landing pages, lead magnets, etc.
One easy way to do that is by using a lead generation tool like Online Sales Pro that provides data on all of your leads– what landing page they clicked on, which lead magnets got them there, what platform they were on that led them to your landing page, etc.
Here’s a screenshot of a dashboard on Online Sales Pro and their lead-tracking data:
With these kinds of real-time updates, it’s as easy as taking the landing pages that are working and pushing them out to more people, and scrapping the ones that aren’t working so you don’t waste anymore leads on those.
And since it takes less than 5 minutes to set up a funnel, you can make these changes quickly, which means more money in your pocket at the end of the day.
Wrapping Up
Okay– that was a LOT of information, I know!
But really going through all of this information and using it to create a killer sales funnel is DEFINITELY worth it.
So let’s recap what we’ve gone through in this article, so that you’re ready to get started right now!
The steps to creating a high-converting sales funnel are:
- Figure out exactly who your audience is.
- Get your brand in front of that audience.
- Create your lead capturing landing page.
- Create your lead magnets.
- Start an email marketing campaign.
- Test, Evaluate, Revise your funnel.
If you follow these steps and this guide (especially the test, evaluate and revise step), you will succeed and get those sales you’ve worked so hard to get!
from OSP https://ift.tt/3mxN7Nc
via IFTTT
Online Sales Pro vs. ClickFunnels vs. SamCart: Which Funnel Builder Should You Use?
“How to grow your online business in just one week!”
“How to start an online business for free!”
We’ve heard these promises from online gurus time and time again.
But there’s a difference between watching a masterclass–where the instructor already knows the ins and outs of everything they’re teaching you–and trying to jump off the deep end and navigate everything yourself.
In fact, according to Hubspot, the top three most difficult things to do in sales include getting responses from prospects, engaging multiple decision makers, and closing deals.
These are things that you can’t just learn in a class and suddenly master them.
Maybe you’re someone in this situation, where you just got out of a masterclass where you learned how to launch your online business and you’re suddenly stuck at a particular part of your process…
OR
Perhaps you’re someone who is a bit more advanced in this whole online business thing and you’re now looking to scale your business and bring it to that next level.
Whichever boat you’re in–or if you fit somewhere in the middle– a sales funnel that works for you is probably the next step in your “journey to financial freedom,” or whatever the online guru of your choice likes to call it.
So What is a Sales Funnel?
A sales funnel is a series of steps (online or offline) designed to guide visitors toward a buying decision.
So whether you’re selling a high ticket item–like a masterclass or individual coaching–for thousands of dollars, or if your goal is simply to just collect an email and build your email list, you’re using a sales funnel to guide your customers towards that purchase.
And these sales funnels aren’t just what we think of with landing pages, upsells, etc. They are happening right in front of our faces every day, whether we notice them or not.
One example of an offline sales funnel is our experience at a fast food chain like McDonald’s.
When we order our burger, the person at the counter often says the famous line, “Would you like fries with that?” or many of their other upsells they offer in the purchasing process. This is a sales funnel and the point is to get you to add on that order of fries and increase McDonalds’ sales.
But sales funnels aren’t just upsells or cross-sells. They are made up of the entire process from the starting point, where a potential customer is learning about your product, all the way to them making the purchase (and returning for another and another).
And since this process involves so many different things — from marketing, to lead magnets and landing pages, to sales pages, etc– using an online tool that can help you manage your funnels and learn about the process can be a real game changer for you and your online business.
In fact, according to a study by Harvard Business Review, companies who tried to contact a lead within an hour of receiving a query were almost 7 times more likely to close the sale.
Using an online sales funnel tool allows you to get real-time updates on your leads and lets you set up automated emails out to these leads so you’re catching them in these optimal timeframes.
An Overview of Online Sales Pro, ClickFunnels, and SamCart
In this article, I’ll be giving an overview of three popular online sales funnel tools and then I’ll be comparing them and going over their pros and cons. After reading this, you should know exactly where to go next and how to get started with creating a sales funnel today:
Online Sales Pro
Online Sales Pro offers a simple and easy-to-use tool to capture your leads, monitor them, and automate email marketing to them. With Online Sales Pro, you can create a sales funnel and have it up and running in just five minutes.
Online Sales Pro focuses on three pillars with its users:
- Foundation
- Traffic
- Engagement
Your foundation is made up of the lead magnets you are setting up through the tool, which include landing pages and sales pages to attract traffic to your site, offer, etc. Online Sales Pro offers a training video on how to set up your funnel, and as you’ll see in some examples in the next section, it’s really as simple as it gets.
Traffic and engagement are the two goals of your funnel, and Online Sales Pro offers hundreds of training videos on how to drive traffic to your funnel, and then how to engage with the leads and convert them into customers.
Easy-to-use and quick functionality, along with the hundreds of hours of training available for users, make Online Sales Pro the perfect tool for beginners and people who want to just get their sales funnel out there quickly and efficiently.
If this sounds like you, check out Online Sales Pro and sign up here!
ClickFunnels
Image source: markinblog.com
ClickFunnels is similar to OSP in its goals and offerings, but it caters more toward a more advanced entrepreneur.
Like OSP, ClickFunnels is all about automating the sales process so that the hard work is done for you. It offers sales funnels design templates that will help you build optimized landing pages as well as sales pages to sell services or products online.
On top of these design templates, CF also allows you to customize these templates by choosing fonts, colors, the pictures on the page, etc.
It also allows you to customize your entire funnel based on your goals– so you can create an optimal funnel for your online course, and a totally different type of funnel for your webinar. With these features in mind and the customizability of ClickFunnels, it’s best suited for a business owner with experience who doesn’t need training or any guidance in the sales funnel process.
SamCart
Image source: http://bloggersideas.com
SamCart is a digital shopping cart builder that helps shop owners increase sales. According to a number of studies, somewhere between 65% and 85% of shoppers abandon their cart.
SamCart is here as a solution to this problem. It offers a wide range of templates ready for your online shopping cart. Through its efficient process, you can build your checkout page in less than half an hour.
Like Online Sales Pro and ClickFunnels, SamCart also integrates with a wide range of email marketing tools such as AWeber.
You do not need to be a tech-savvy online shop owner to use SamCart, so anyone from a beginner to someone more advanced can use it to set up and optimize their online shopping cart and sales funnel.
Now Let’s Dive In and Compare:
In order to walk through the comparisons between these tools, I’m going to run through how these each hold up among four features:
- Ease of use
- Automation
- Customization
- Pricing
Let’s get into it:
Ease of use Comparison
Online Sales Pro– Ease of Use
Online Sales Pro is undoubtedly the easiest interface to use out of the three of these tools. Once you join OSP, creating your first sales funnel is as simple as logging in and taking just a three simple steps:
- Click on the “Edit” tab on the homepage:
2. Choose a template:
3. Upload your background image and fill out your headline, subheadline, and button text.
4. You can also customize the page by choosing a page color under Page Settings:
5. And finally, choose a Destination URL and name your page:
And that’s literally it– you have a sales funnel in just a few minutes!
On top of having a desktop interface, Online Sales Pro also offers a mobile app that allows you to track your leads on the go:
ClickFunnels–Ease of Use
While Clickfunnels offers a lot of features that can overall make it an easier experience for the more seasoned marketer, its interface can be a bit confusing for beginners.
I believe that with all its functionality and offerings, ClickFunnels struggles with function bloat that can scare newer entrepreneurs away.
Their main selling point is that you can do virtually anything with ClickFunnels, but in order to get the most out of it, expect to spend a lot of time on the help pages or on YouTube looking up solutions to your problems.
For comparison to the Online Sales Pro experience, let’s walk through how to create a simple funnel with ClickFunnels:
- First, you click “Build a Funnel” on the Dashboard:
2. Then, a pop up comes up asking you to choose your goal:
3. Next, you are prompted to give your funnel a name and a group tag, and then click “Build Funnel”:
4. Then you will be given a choice from templates that fit with your goal:
5. Once you select your template, you will see this page:
6. In order to edit your funnel, click “Edit Page” and the Editor will load:
7. From here, you can edit any of the elements of the page by hovering over them and clicking on them. In this example, I clicked on the button “Join the Waitlist” and this editor opened:
As you can see, you can edit the margin around the button, the action, the button text, the font size, etc. This is true for all elements of the page.
8. Once you’re done editing, click “Save” and this box will come up prompting you to change the title, description, etc to make it more SEO optimized:
As you can see through this step-by-step, there is more to the ClickFunnels process, which can be a positive and a negative, depending on your goals.
If you’re a beginner, it can be a confusing and long process to get all the elements edited and go through everything before it’s ready to be published.
If you’re someone who knows the ins and outs of a sales funnel already, the customization opportunities with ClickFunnels might be worth the effort of how long it takes to get it up and running.
SamCart–Ease of Use
Like ClickFunnels, SamCart’s set up is a bit more involved than Online Sales Pro:
- After signing up, you start by filling out all the necessary information to set up your store:
2. Then you move on to filling out information for your business categorization:
3. Next, you set up your payment processor and then click “Get Started”:
4. This will bring you to the Dashboard which shows live updates on your gross sales, profit, page views, orders, refunds, etc:
5. In order to create your shopping cart, click “Products” and then “+ New Product”:
6. Once you’ve filled this out, click “Create Product” and it’ll take you to “Product Details”:
Here you can upload a product image, create the thank you page URL, include product tags, etc.
7. Next, you can design the checkout by choosing from the many templates SamCart offers:
8. Here is a preview of the layout I chose:
9. After you preview your checkout page and are happy with it, you can move on to set up the payment options:
You can choose from Stripe, Paypal, or Braintree as payment processors.
10. Next, you can create an upsell funnel by clicking “Upsells”:
11. SamCart also offers email customization where you can customize the emails you send for each of your products instead of using the default setting emails provided by SamCart:
12. It’s also easy to optimize your shopping cart’s SEO with SamCart’s SEO tab:
Once you’re done going through all these steps, your shopping cart and upsell funnels are ready to go! In terms of time needed to get your shopping cart and funnel up and running,
SamCart is more on par with ClickFunnels in that it offers a lot of features and customization, and with that, it will take a little longer to get it published than it would if you chose to go with the Online Sales Pro.
Automation Comparison
Online Sales Pro — Automation
Online Sales Pro offers automation for both lead generation tracking and email marketing. Online Sales Pro has the capacity to integrate with email marketing tools such as AWeber or MailChimp, which means that once your funnel is set up, you can kick back and let Online Sales Pro do the work for you in warming up your leads and keeping them warm:
Online Sales Pro also tracks your leads real-time so that you always know how well a funnel is doing and where you stand as far as reaching your goals:
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So if you’re looking for a tool that not only offers you a quick solution but also an efficient one, sign up for Online Sales pro here!
ClickFunnels — Automation
ClickFunnels offers lead generation and response automation that goes beyond what Online Sales Pro can do. For example, you can automate your leads into different tags and categories:
You can also automate outgoing emails–either through ClickFunnels directly or through a third party email marketing tool.
On top of that, you can automate SMS texts as well. This is super helpful to keep leads warm, since on average, the average open rate for text message marketing campaigns is 98% of text messages are opened for marketing campaigns, as opposed to just 20% of emails.
SamCart — Automation
Similar to ClickFunnels, SamCart offers a bit more automation when it comes to the types of responses and actions that occur. Below is an example of triggers you can create actioned responses for:
And like with ClickFunnels and Online Sales Pro, you can integrate an email marketing tool to totally automate the emails you send out to customers. And on top of that, you can edit the most used templates directly in SamCart–the order receipt, refund order, and update payment info emails:
Customization Comparison
Online Sales Pro — Customization
Since Online Sales Pro was created with the beginner in mind, there is not a whole lot of customization you can do with it. When you’re just starting out, too much customization can just confuse you and deter you from ever getting that sales funnel published.
The things that you can customize with Online Sales Pro are the meat and potatoes of the landing page:
So you can upload an image that matches with what you’re trying to sell on the landing page, you can customize the headline and subheadline, and you can make the button text whatever you’d like. You can also choose from a variety of page color settings.
ClickFunnels — Customization
ClickFunnels’ power is in its customization abilities.
Like I’ve said, you can do pretty much anything with ClickFunnels–you just need to know how to do those things already.
Customization of this product starts at the very beginning, where you choose your goal of your funnel:
Once you choose your goal, ClickFunnels offers your templates that are customized to that goal:
You can also customize just about anything on the page itself, such as the font of the headline and subheadline.
You can even choose colors for each individual part of the page from a spectrum, so you can really pinpoint exactly which color you want:
You can also customize what pages are included in your funnel. For example, you can add a sales page at the end that plays a preview of a free webinar you are offering to your leads.
On that sales page, you can change the size of the video and customize that page to your full liking:
While Online Sales Pro offers a sales page as well, you can’t customize it or change the video size, so you can only use the default format.
Overall, ClickFunnels has the best capabilities in terms of customization and therefore, it offers a lot to the online business owner who knows exactly what she wants and exactly how to do it.
SamCart — Customization
SamCart falls somewhere in the middle of Online Sales Pro and ClickFunnels in terms of customization capabilities. Since the whole purpose of the tool is to create an optimized shopping cart page (and an upsell page), there is no customization based on your goals, like ClickFunnels offers.
You can, however, fully customize your shopping cart and upsell page– meaning you can drag and drop content, change the text, add in images, buttons, videos, etc:
You can add in a Guarantee section or testimonials to create trust between you and your customers as well:
Anything you want to do with your shopping cart page to make it fit into your businesses’ style, you can do that with SamCart.
Pricing
Online Sales Pro — Pricing
Since Online Sales Pro caters to beginner entrepreneurs, the price point reflects that. You don’t have to hold your breath while clicking “sign up” for Online Sales Pro, because it’s so reasonably priced with a month-to-month package of $37 per month and an annual plan at $25 per month:
The real value in Online Sales Pro is the efficiency and ease of using it, and the huge library of marketing training. With both plans, you have access to hundreds of training videos that cover everything you would want to know on not just sales funnels but also social media marketing, how to network, etc:
The only big difference between the two plans is the price structure, and with the annual plan, you get a few more bonus trainings and priority live chat support.
If you have the money to pay for the whole year, you’re still only paying $300, which amounts to just around what you would pay for one month of other sales funnel tools out there.
YES! I AM READY TO GET STARTED TODAYClickFunnels — Pricing
ClickFunnels is the priciest tool out of the three in this article, with the lowest monthly plan starting at $97 per month. The Enterprise plan then jumps to $297 per month.
The big difference between the two plans is the number of funnels and pages you can create, the number of unique visitors you can have and the number of custom domains you can have.
If you’re just starting out, $97 or $297 is a lot to shell out per month, especially when you haven’t brought in any revenue yet. However, if you’re looking for a powerhouse tool that will let you do what you want with the funnel, this price tag might be worth it for you.
SamCart — Pricing
SamCart’s pricing also falls between Online Sales Pro and ClickFunnels. Its lowest offering is the “Launch” plan at $49 per month, followed by the “Grow” plan at $99 per month and “Scale” at $199 per month. There is also an “Enterprise” Plan that is $399 per month.
The Launch Plan is best for beginner entrepreneurs who are launching their first digital product or physical product.
It’s not a great option for subscription business owners or those who want to be able to use the one click upsell or payment plan features. These features are available in the Grow and Scale plans.
The Grow Plan includes everything the Launch Plan includes, plus features like customer management, subscription charge reminders, advanced subscription cancellations, etc.
The Scale Plan includes the more advanced SamCart’s features. This includes all the features available in the Launch and Grow plan, along with the built-in dunning tool, the Affiliate Center, cart abandonment, built-in A/B testing, CRM integrations, priority email & chat support, etc.
The Enterprise Plan is for large, established companies. This plan gives you all of the features from the other plans, plus a dedicated account manager, integration setup, and everything you need to get started quickly.
The Pros and Cons
Now that we’ve gone over the basics of Online Sales Pro, ClickFunnels, and SamCart, and compared them based on their major features, let’s sum all of this fun stuff up with pros and cons of each tool:
Online Sales Pro
Pros:
- Ease of Use
- Set Up Funnel in Under 3 Minutes
- Offers a Mobile App
- Provides hundreds of hours of training
- Keeps lead history on dashboard in real-time for up-to-date analytics
- Allows for automation and integration
- Has an Affiliate program
- Very affordable
Cons:
- Not very customizable
- Doesn’t have as many extra features as competitors
ClickFunnels
Pros:
- Very customizable at all levels
- Allows for automation and integration
- Has an Affiliate program
- Allows for A/B testing
- Offers email marketing in ClickFunnels directly in the Enterprise Plan
Cons:
- Expensive
- Not very easy to use
- Not great training or support for beginners
Sam Cart
Pros:
- Has customization capabilities
- Allows for email automation and integration
- Allows for A/B testing
- Has advanced cart abandonment and management
Cons:
- A little pricey
- Can be difficult to navigate the automation and integration section
- Only for those who are selling products
- Affiliate program is only available to the Scale plan members or higher
The Final Word
So what’s the best funnel builder for you? If you’re a beginner or don’t have much experience with sales funnels yet, then Online Sales Pro is your best option. It’s affordable, easy to use, and offers tons of training to help you build your business.
If you’re a seasoned entrepreneur who wants to build funnels for webinars, memberships, or masterclasses, then ClickFunnels might be the option for you.
If you have a product you’re trying to sell and struggle with cart abandonment issues and need a solution to that problem, consider getting SamCart.
If you’re still unsure, go for the least expensive option, which in this case is Online Sales Pro.
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